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VEVO strikes deal with AT&T

riocaraeffRio Caraeff, CEO of VEVO, just announced that they have struck a branding and marketing agreement with AT&T, for the latter to support VEVO across their platforms. “The AT&T brand has come to symbolize innovation, convenience, flexibility and global inclusiveness to millions of consumers, and we are delighted that the company has joined us as one of our key launch participants,” Caraeff announces.

Exclusive video content will be made available to fans on the VEVO platform, which runs on Youtube’s video-streaming technology. There will also be a VEVO-branded embedded player. “When you can reach people while they’re pursuing one of their passions and help them learn, do or share something important to them, you can more strongly demonstrate how your brand is valuable and relevant to their lives,” says Chris Schembri, VP of Media services for AT&T.

“Music and entertainment are two of the broadest-reaching and influential ‘passion points’ for consumers, and aligning our brand with a new property like VEVO gives us a chance to reach them in fresh, meaningful ways.”


28/10/2009 - Posted by | Music News | , , , , , , , , ,

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