Music Rewind

All About Music

Claes Loberg Quote

“The music industry have been trying to get advertisers to pay for content but the ad model they’re using is based on TV advertising. That works when you run an ad model where you control the stream and advertisers can disrupt that stream. But in an interactive world where you can get past ads, any concept based on disruption or banner ads where you’re distracting people doesn’t work. The 1950s model no longer works – disruption or distraction advertising isn’t the way ahead. The only way you can do it is engagement based advertising.”

Claes Loberg, CEO of Guvera

In response, during an interview with, to why the current ad-based music business model no longer works


05/12/2009 - Posted by | Music Quotes | , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: