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Claes Loberg Quote

“The music industry have been trying to get advertisers to pay for content but the ad model they’re using is based on TV advertising. That works when you run an ad model where you control the stream and advertisers can disrupt that stream. But in an interactive world where you can get past ads, any concept based on disruption or banner ads where you’re distracting people doesn’t work. The 1950s model no longer works – disruption or distraction advertising isn’t the way ahead. The only way you can do it is engagement based advertising.”

Claes Loberg, CEO of Guvera

In response, during an interview with, to why the current ad-based music business model no longer works


05/12/2009 Posted by | Music Quotes | , , , , | Leave a comment

Michael Jackson quote



“Don’t be nervous… This is an adventure.”

Michael Jackson
Said in a speech to his dancers at his This Is It concert rehearsal

29/10/2009 Posted by | Music Quotes | , | Leave a comment

Geoff Taylor quote




“We’ve seen an astonishing transformation of the UK singles market during the last six years, with digital downloads rapidly overtaking sales of CD singles and cassettes.”

Geoff Taylor
Chief Executive of the British Phonographic Industry (BPI)

29/10/2009 Posted by | Music Quotes | , , , , , , , | Leave a comment